Project Description
Effortless AI is a Montreal-based startup specializing in creating machine learning algorithms as a heuristic way of developing specialized software. As a startup, they needed a clean and professional logo to help present their company to various granting agencies.
I created a logo that plays with the two f’s in Effortless to form the ‘A’, with the ‘i’ forming from the resulting negative space. The logo was developed to work well in both colour and as an impression only.