Project Description
The Hospital Hero program is a way for donors to publicly recognize the doctors, nurses and staff who made a difference in their hospital experience. Launched by the MUHC Foundation, the program not only provides recognition for those people that go above and beyond, but also raises important funds for the hospital.
As a new initiative, the Foundation needed a new look for the program that distinguished it from their other fundraising efforts. This included establishing a logo and brand, and supporting print collateral. Project has included thus far logo design and brand development, brochure, lapel pin and pin card, and banners. The banners were designed to work together to frame newly appointed Hospital Heroes for photos.