Project Description
The Montreal Chest Institute, or MCI, has been a leading expert in respiratory diseases since 1909. Directly supporting the MCI, the Montreal Chest Institute Foundation is the non-profit organization raising funds to help Canadians with respiratory diseases.
The Foundation asked if I could help update their brand and develop new print and digital collateral to bring their continued dedication into the 21st century. I revised their logo to have a richer depth of colour, as well as fewer lines and distracting elements, while still keeping the historical significance intact. All digital and print material followed this aesthetic, to produce a cohesive brand that engages readers.
Project thus far has included: logo redesign and new brand identity, website design and development, pentafold brochure and donor booklet, stationery, waiting room slideshow, waiting room roll-up banner, exterior flag, event invitations, graphics for social media and annual appeal letters. The project also included photography to support the development of all new collateral, and creating an infographic to highlight the MCI’s history and prestige.