Project Description
For over 30 years, Montreal West Dentistry (formerly known as Dr. Drummond & Associates) has been providing exceptional dental services to the Montreal West area and beyond. I was hired to create a cohesive brand and tooth loss chart to distribute to the clinic’s clients.
The clinic’s highly personal logo of a family of teeth needed to be recreated, as the original vector artwork had been lost. I redesigned the logo to keep the same sentiment, while making it more fresh and modern. A contemporary brand palette accompanied the logo redesign, to communicate the practice’s professionalism and expertise. The project then expanded to include all print material and supporting graphics.
Project has included thus far logo redesign and development of a brand identity, stationery, business cards, review cards, ads, digital media and an illustrated tooth loss chart.