Project Description

mtl.ai is a small start-up in Montreal specializing in AR software development in relation to live sports broadcasting. To get started they hired me to create a logo and simple website, as a way of attracting new employees and establishing an online presence.

The logo concept revolved around the idea of multiple screens relaying information to one refined image. The concept was further refined with lowercase typography in rounded, geometric forms to communicate the company’s commitment to being a progressive employer with new ideas.

The project included logo and website design. The company completed their hiring before the full website could be developed.