O·kid·go, an online directory for family resources, asked if I would create a logo that would easily identify with their target audience. The final logo needed to have a playful, yet polished feel to it, as the website is a resource for both young and older families.
I decided to incorporate the ‘O’ as part of a magnifying glass, as a reference to searching the directory. A colour palette was developed, featuring fun, bright hues that complimented the pre-existing website design. Design elements were developed to function as a tagline within the context of the website as well.