The newly formed interior design company Toast needed a logo that was memorable and approachable; this stemmed from their company philosophy that interior design should be something everyone can afford and enjoy. The final logo design incorporated the word ‘toast’ in lowercase letters in a sketched fashion to resemble a blueprint drawing, with an accent of gold to bring out the elegance the owners bring to the world of interior design.
The business card design used a linen texture overlay on the front, and a dark grey on the back for contrast. As the owners wanted both their names to appear on the same business card, the design included striking lines and angles that both created a visual presence that tied in with the blueprint feel of the logo, and also compartmentalized the back so that both contacts could appear without looking crowded. Finally, an ‘&’ in the same stylized sketch connected the front and back designs of the business card.